What do I give for Christmas?
There are different ways of making people happy. Like sending a cow. Charities are becoming more and more innovative in promoting gifts with a sense (and a twist) to them.
We at betterplace.org like the concept of giving someone the chance to give. That’s why we came up with the gift voucher. It makes sense to enable people to enable people – that’s what betterplace is all about.
And then read on what other charities come up with (find the whole article on Reuters’ AlertNet):
Forget goats. If you want to help poor people in developing countries this Christmas, a fly-proof latrine or an elephant-repelling chilli hedge could be just the present to set your mind at rest. From bicycles for midwives and clearing unexploded mines to beehives and donkey-drawn libraries, charities are offering an ever greater range of novel “ethical presents”. “The need to innovate is greater than ever, particularly when you’re competing with big brands – and I’m talking about big charity brands as well as big consumer brands,” said Carole Monoyios, head of marketing and communications at aid agency CARE International.
We wish everyone a better christmas!
betterplace.org 